Dutch Masters and Backwoods (Wrap Parties Tour)

by tdavis | Jan 6, 2018

Mission

Partnered with Inspira Marketing, consumers were invited to enjoy a sensory experience which included samples of premium cigars. The cigars were paired with various barbecue, and beverage options to bring awareness to the popular cigar brand. These experiences allowed consumers to get up close and personal with celebrity DJ’s and have access to watch their favorite artist perform in our VIP lounge. The program included a grassroots approach, targeting alternative lifestyle venues, where consumers were able to sample premium cigars in an organic setting.

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OUR RESULTS

7

Music Festival Tour

Nightlife, Smoke Shops Activations

Samples Distributed

Consumer Engagements

Social Media and Brand Impressions

Dodge 100th Year Anniversary Tour

by tdavis | Jan 6, 2018

Mission

Partnered with Richard Petty Motorsports, realigning their focus to be labeled as a separate entity under the FCA Group, Dodge repositioned their brand by executing events that appealed to various demographics. By targeting music festivals, lifestyle and brand advocate events, Dodge stayed true to their DNA while celebrating 100 years of serving consumers with horsepower. As an added bonus, consumers were introduced to a new line-up of muscle vehicles (Hellcat and Demon) and experienced first-hand demonstrations.

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OUR RESULTS

7

%

Nationwide Program

%

Sales Increase on Dodge Dart model

Test Drives

Social Media and Brand Impressions

Consumer Engagements

2015 Challenger Hellcat At The Woodward Dream Cruise

Lincoln Launch Tour

by tdavis | Jan 6, 2018

Mission

Partnered with MatchMG, the goal of reinventing the brand and changing consumer perception, Lincoln Motor Company took the unveiling of their redesigned MKZ, Continental, Navigator, and other models to new heights when they launched campaigns in 2012 through 2017. With an emphasis on upscale festivals and lifestyle events, Lincoln sought to change their marketing strategy. Lincoln’s ability to capture the attention of consumers, resulted in an increase in sales and brand recognition.

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OUR RESULTS

7

Consumer Engagements

Test Drives

%

Nationwide Program

%

Sales Increase on MKZ Model

Ford Go Further Tour

by tdavis | Jan 5, 2018

Mission

Partnered with MatchMG, the green automotive initiative coming full circle, Ford Motor Company launched a line of fuel-efficient vehicles which allowed consumers to experience the benefits of driving a hybrid or electric vehicle. Potential consumers were educated on the benefits of alternative fuel vehicles and participated in a test drive.

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OUR RESULTS

7

Consumer Engagements

Test Drives

%

Nationwide Program

Social Media Impressions

LG G5 & G6 Sales Training Tour

by tdavis | Jan 5, 2018

Mission

Partnered with MatchMG, having a desire to integrate a new twist on the traditional product training, LG re-defined its training experience and provided an atmosphere for sales representatives to have an interactive and engaging training. By incorporating sporting venues, custom training game shows, and local tourist attractions, sales representative were able to engage in a non-traditional atmosphere, and quickly learn how to demonstrate new features to potential consumers.